CNN’s Freedom Project

“CNN is joining the fight to end modern-day slavery by shining a spotlight on the horrors of modern-day slavery, amplifying the voices of the victims, highlighting success stories and helping unravel the complicated tangle of criminal enterprises trading in human life.”

If you haven’t heard of CNN’s Freedom Project, it is definitely something worth checking out. They have joined in the fight modern day slavery by exposing the  “horrors of modern-day slavery, amplify the voices of the victims, highlight success stories and help unravel the complicated tangle of criminal enterprises trading in human life.” It is always so encouraging when large companies use their resources and voice to shine a light on human trafficking. Sadly, it often takes a high profile organization to speak out about injustice for anything to be done about it.

A few weeks ago Jerry told us all that CNN was hosting a fair trade chocolate challenge.  The challenge involved making a dessert using fair trade chocolate, and then submit a picture or video of the process along with any difficulties you had in finding fair trade chocolate. The fellows quickly jumped on board and we started brainstorming ideas of what we could do for a unique, fun video that discussed fair trade chocolate, as well as give consumers tips for buying fair trad products and knowing more about ‘the story behind the barcode.’

We hit up Trader Joe’s to find some fair trade chocolate, spent most of last Sunday filming the video, and finished editing last week in time to submit our project, ‘Holly’s Kitchen.’ The video and story were also put up on Not For Sale’s news page.

Information regarding the child slaves being used to make chocolate around the world is something that has recently gotten a lot of media attention as well. CNN’s David McKenzie  traveled to West Africa to help expose the unsettling number of child slaves that are being used to harvest cocoa. It wasn’t long after this report aired that  Hershey pledged $10 million over the next five years to educate West African cocoa farmers on improving their trade and combating child labor. Not bad.

On another notes, Not For Sale celebrated it’s 5th birthday this past week. We had a small celebration at the office on Monday morning to celebrate.

NFS turns 5!

Anna, Jerry, Matt, Sam, Katie, Adrienne, and I taking advantage of all the balloons.


It is still amazing to me what this organization has managed to do in 5 years. I can only imagine what we can do in the next 5 years.


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