The sun, and more specifically, the sunset, has the power to literally stop people dead in their tracks. What is it about this glowing red ball of fire that people are so in awe of? Marketers and advertisers are paid all kinds of money to come up with catchy jingles and clever slogans that catch the public’s eye and grab their attention. They desperately pour their hearts into and squabble over one word, one spacing, one dot. There is all of this drama just to get the consumer’s attention for a mere second. How jealous they must be over the sun and its power over people. In the midst of the information overload, people are in control to choose what they want to give time to. The average American consumes 34 gigabytes of content and 100,000 words of information in a single day. How can Not For Sale captivate people in this super saturated world? Is this single sentence, “There are over 30 million slaves in the world today,” not enough to stop people from whatever it is they are doing and take action? Or how about this for a rude awakening: Between 14,500 and 17,500 are trafficked into the U.S. each year. As the news of modern-day slavery becomes more widespread, will people still be called to action? Will the facts and statistics of human trafficking no longer come as a shock to them? I hope modern-day slavery never becomes “yesterday’s story,” “old news,” or just another tragedy in the world that people get tired of hearing about.
That same sunset has the ability to hold and keep people’s attention. Everyday I run past people fixated on the sunset as if seeing it for the first time. I, too, stand mesmerized every single night as it sets into the bay. But, why do we continue to stand amazed by it every single day when we have seen it before? What maintains their interest? And so– how can we keep the passion of the novice activist alive?
How can we save that first spark and call to action that so many people talk about after hearing about modern-day slavery for the first time?
Let’s make that passion into a lifestyle. Let’s change our culture. Let’s start with changing the way we buy things. Let’s make it a norm to be more conscious of purchases. Refuse to buy products that slaves have made. As a consumer, you have the ultimate power over companies. The public’s refusal to purchase from companies that use forced labor can save lives. Make that refusal a routine. Use the Free2Work app regularly to support companies that don’t use slaves in their supply chains. The way companies conduct business in their supply chains is up to your buying habits. The decision is in your hands. Change the way you shop.
Let’s make Free2Work a way of life.